Announcing International Parity Pricing
More equitable pricing for courses, and captions for videos
The SEO MBA is priced in dollars. Which can make the course expensive for international purchases. But only 35% of SEO MBA purchases come from the US.
That’s why today I’m announcing two of the most requested features:
International Parity Pricing for SEO MBA courses
Captions for all videos (in English for now)
If you visit one of the course pages from a country with parity pricing enabled you should see a light blue box right by the pricing table:
As a reminder, there are two courses:
Executive Presence is the flagship course for senior SEO professionals, whether you’re in-house, agency-side or freelance. It’s designed for anyone who works with senior executives and wants to get more buy-in and become more confident.
The Art of Client Management is for all agency SEOs. It will teach you how to manage clients more effectively and confidently, helping you become a more senior agency consultant.
Because I sometimes speak quickly, and sometimes mumble my words - I’ve added captions for all course videos:
These captions are in English only for now - if there’s demand I’ll look at translating these into other languages.
Frequently Asked Questions
Which countries have parity pricing enabled?
Countries like US, UK, Canada, Australia, Switzerland & The Netherlands do not receive a discount.
Some countries have a small discount - like Italy, Greece & Portugal
Other countries get a larger discount - like Mexico, Argentina, Brazil & Poland.
I made a spreadsheet showing which countries get a discount here.
How did you choose countries and calculate discounts?
Honestly it’s hard balancing a system that is completely fair against a system that I can manage and maintain as the only person running the SEO MBA without a complicated tech stack or dedicated ops team. I created two discount tiers based on the pricing data in this calculator.
I biased towards something simple. And it’s fairer than what was in place before.
I loaded the page and don’t see the discount?
If you’re browsing via a VPN try disabling that. If that doesn’t work and you still think you should get a discount, drop me an email: firstname.lastname@example.org
My country doesn’t have a parity discount but I really need one!
People’s situations are all different. If you have a tough situation but really want access to the course, drop me an email: email@example.com
Ha, I found your code and can steal your discount codes!
Let’s use the honor system shall we? Again - if you need the discount, just drop me a note.
Have more questions? Just hit reply.
Hope this is helpful for those around the world.
Wow, this is great news! From Argentina I am very grateful for this Parity Price. Making an investment in courses and training at dollar prices is very difficult for us at the moment. I am a big fan of your newsletter, it is very helpful! I look forward to enrolling in this MBA soon and taking advantage of this wonderful opportunity to train myself in deeper SEO management skills. Thank you for taking international differences into account, it shows a lot of empathy on your part.