Exclusive January Offer: Save 10% on SEO MBA Courses Today
Get 10% off all courses until Jan 31st
Hey, happy new year! You made it, you should take a deep breath and be grateful for that. 2023 was an exhausting year for a lot of SEO professionals. Between the frantic (and honestly sometimes poorly done?) algorithm updates, the changing SERP layouts and the looming AI disruption, the last year was just… a lot.
While many things changed, there’s one thing that didn’t change - the importance of communicating the value of SEO to senior management.
Here’s my prediction for 2024: There’s going to be more scrutiny, more accountability and more misunderstanding from senior executives than ever before.
Meanwhile, the mission of the SEO MBA is still unchanged: to help SEO professionals learn the skills they need to become more senior, have a bigger impact and work at an executive level.
January Discount!
Since January is when many people invest in their personal development I’m giving 10% off both courses. It’s the only sale or discount I run all year:
There are two courses: Executive Presence and The Art of Client Management.
Executive Presence is the flagship course - it’s the most popular and is designed for anyone who wants to advance their career, whether in-house or agency-side. It teaches you how to think strategically, connect SEO investments to business value, create business models and executive-ready presentations and work cross functionally to get things done. Enroll today →
The Art of Client Management is designed specifically for SEO agencies, since dealing with clients is such an important part of the process. Whether you’re working on sales, client management, content or technical SEO this course will help you do better work, become more senior and get paid more. It teaches you how to think about delivering work to clients, how to manage relationships and how to get things done. Enroll today →
(And of course, you can always buy the two-course bundle for the best value)
Over 700 people have enrolled in a course, why not join them in 2024?
What’s ahead for the SEO MBA?
The newsletter slowed down a lot this year - I’m incredibly grateful for everyone who signed up and apologies for not shipping more free content this year. I promise there’s more coming in 2024!
Despite not shipping too many emails, I’m really happy with how Input Metrics for SEO came out - I received a ton of positive feedback on that and I think it’s one of the best pieces I’ve written. If you missed it, check it out and let me know what you think.
One thing I am proud of though - keeping the quality bar high. There’s tremendous pressure as a newsletter writer to ship consistently - and this last year I just didn’t have the bandwidth to write posts that lived up to my quality bar.
That doesn’t mean I didn’t try!
Anyway - I’m going to work hard to finish these posts and get them out to you this year. At least one in January hopefully! But I promise I’ll only do that if they live up to my quality bar. 🙏
In addition, I’m going to experiment with opening up the platform to guest columns - if anyone wants to write about the business and leadership challenges that SEO professionals face, and you think you have something really exceptional to write then drop me a note and we can chat!
(Preference given to alumni of the course 😉)
If you need to pay for a course by invoice, or if you want to enroll in a group for a group discount - just hit reply and we can sort it out.
Much love to you all, I am immensely grateful for the SEO MBA and everyone here.
Tom