The SEO MBA January Discount

Make 2022 the year you invest in yourself

What’s your plan for self improvement? How are you going to invest in yourself in 2022?

January is a good month to think about the deliberate ways you can invest in yourself - whether you’re looking to land a new job, get a promotion or build confidence.

That’s why I’m offering a limited time 10% discount on the SEO MBA course - valid until January 31st.

I want to keep pricing honest and I want to keep things simple - instead of running a series of sales and promotions throughout the year I’m going to run a single discount once a year in January.

Areej AbuAli @areej_abuali

@tomcritchlow Congrats on 7 years, Tom! Glad our paths crossed last year, that first SEO MBA cohort you ran was the best training self-investment I've done on myself.

What You Get in the Course

The SEO MBA course on executive presence is designed to make you a more effective SEO professional, not teaching you how to do SEO, but how to get budget and buy-in for SEO programs. The course will improve your ability to communicate with senior executives, create investment models and present to the C-suite.

The course is self-paced (with a suggested 5 week program) and includes:

• Lifetime access to the video library (over 5 hours of video)

• Plenty of real examples and case studies

• A Financial model template

• Full SEO strategy presentation

• 3 practice scenarios to apply your knowledge

• Guided emails and weekly assignments

The Difference between the Essentials and Professional tiers

You can purchase the course at two tiers - Essentials and Professional.

Listen, I’m biased but the professional package includes two key additional benefits:

1. Personal feedback on homework assignments. There are five modules in the course and each module comes with a homework assignment - where the homework is designed to be used with a real client/work project! This is a great way to take a strategy or planning document and make it better by applying each week’s assignment to the thing you’re actually working on. Simply email me and I’ll offer detailed 1:1 notes and feedback on your work.

2. Weekly office hours. Every week I’m hosting office hours (through at least the end of 2022) - these are informal and intimate small group discussions. We can talk about course materials, challenges you’re facing at work and more. So far, these have been 2-5 people and we’ve gone deep into discussions around yearly planning, handling changes in company leadership, career advice and advice managing teams of SEOs.

The essentials tier gets you all the course materials - but the professional tier adds a layer of personalized feedback, discussion and application to make sure the learning sticks.

JH Scherck @JHTScherck

I've been to a ton of conferences, too many webinars, and have worked for some of the most respected leaders in the SEO industry. The most impactful L&D of my career has been @tomcritchlow's SEO MBA. Before that course, I wasn't talking to customer's like this:

Next week we’ll be back to normal - I’m going to continue my mini-series on SEO careers that I started at the end of last year.

Thanks,

Tom