It’s my belief that you can’t reach the most senior SEO roles without learning the skills of executive presence - being able to interface with executives, clients and senior stakeholders with clarity and confidence. And I don’t think you can learn these skills without deliberate effort.

Since the start of the year is when many people reflect on their careers and create a plan for personal development, I’m offering a limited time 10% discount on SEO MBA courses, valid until January 31st.

Enroll Today

I want to keep pricing honest and I want to keep things simple - instead of running a series of sales and promotions throughout the year, I run a single discount once a year in January.

The SEO MBA Courses

There are two SEO MBA courses:

Executive Presence

Designed for senior level SEO professionals who are working with senior stakeholders, whether working in-house or agency-side. This course will help you get budget and buy-in for your work. Take the course and learn how to:

• Create buy-in & budget for your work

• Communicate effectively with senior stakeholders

• Build a business case for your projects

• Work cross-functionally to get things done

Enroll in Executive Presence

The Art of Client Management

Designed for agency SEO professionals, whether sales, account managers or consultants. This course will help you build strong client relationships, manage expectations, and retain clients more effectively. Take the course and learn how to:

• Manage client expectations

• Build trusted long-term relationships with clients

• Tie your recommendations to business value

• Retain and upsell clients more effectively

Enroll in The Art of Client Management

Both courses have an “essentials” tier and a “professional” tier. The professional tier is how you get the most out of the courses - in addition to the full course modules, assignments and templates you also get:

• 1:1 feedback on the weekly assignments. These aren’t theory based homework projects, they’re designed to be applied to real work projects and I’ll give you detailed feedback in Google Docs on each week as you build your project.

• Weekly office hours. Every week I offer office hours. It’s typically a small group that joins and we discuss candid real work situations, problems and projects.

For those that enroll in the professional tier and make use of the feedback and office hours you’re essentially getting several hours of my time to personally work with you on any challenges you’re facing, to provide feedback on your work and advise you on your career.

If you’re interested in buying the SEO MBA for your team get in touch for group discounts and agency unlimited license packages.

Look forward to more regularly scheduled emails soon, I’ve got some more emails planned around reporting, forecasting and financial modeling. Stay tuned.

Thanks,

Tom