Nice work Tom! Any Sample Reports you want to share? i think there’s something in opening up the black box of tasks the team are motoring through - sharing challenges and where the exec team can help.
Love it Tom! Thanks for this. I think that most SEO professionals do not understand this or their circle of competence is around the technical side and that remains the focus of their report. I find it common that Revenue metrics are sidestepped/avoided to disguise weaknesses and failures. The industry has so many talented and caring professionals, but as a whole it’s reputation is negative because this aforementioned practice is too common. Hence, this is why I love what you’re doing and looking forward to learning more from you.
Your boss cares about reporting more than you do
Nice work Tom! Any Sample Reports you want to share? i think there’s something in opening up the black box of tasks the team are motoring through - sharing challenges and where the exec team can help.
This article is eye-opening! Thank you so much for your advice, Tom.
Love it Tom! Thanks for this. I think that most SEO professionals do not understand this or their circle of competence is around the technical side and that remains the focus of their report. I find it common that Revenue metrics are sidestepped/avoided to disguise weaknesses and failures. The industry has so many talented and caring professionals, but as a whole it’s reputation is negative because this aforementioned practice is too common. Hence, this is why I love what you’re doing and looking forward to learning more from you.