Nice work Tom! Any Sample Reports you want to share? i think there’s something in opening up the black box of tasks the team are motoring through - sharing challenges and where the exec team can help.
Love it Tom! Thanks for this. I think that most SEO professionals do not understand this or their circle of competence is around the technical side and that remains the focus of their report. I find it common that Revenue metrics are sidestepped/avoided to disguise weaknesses and failures. The industry has so many talented and caring professionals, but as a whole it’s reputation is negative because this aforementioned practice is too common. Hence, this is why I love what you’re doing and looking forward to learning more from you.
Nice work Tom! Any Sample Reports you want to share? i think there’s something in opening up the black box of tasks the team are motoring through - sharing challenges and where the exec team can help.
This article is eye-opening! Thank you so much for your advice, Tom.
Love it Tom! Thanks for this. I think that most SEO professionals do not understand this or their circle of competence is around the technical side and that remains the focus of their report. I find it common that Revenue metrics are sidestepped/avoided to disguise weaknesses and failures. The industry has so many talented and caring professionals, but as a whole it’s reputation is negative because this aforementioned practice is too common. Hence, this is why I love what you’re doing and looking forward to learning more from you.