Great article but strategically just mapping revenue numbers for SEO isn't enough, that's where most of people go wrong. SEO is more than just revenue, what about those priceless impressions in front of all the new audiences and constant branding that comes along. Consumer journeys are too complex in today's world. Mapping just revenues or profits based on some last-click attribution models won't be justifiable to not only SEO but any other marketing medium!
Great article but strategically just mapping revenue numbers for SEO isn't enough, that's where most of people go wrong. SEO is more than just revenue, what about those priceless impressions in front of all the new audiences and constant branding that comes along. Consumer journeys are too complex in today's world. Mapping just revenues or profits based on some last-click attribution models won't be justifiable to not only SEO but any other marketing medium!