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Yoav Shaham's avatar

This article speaks directly to my challenges and dilemmas. Thank you!

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Dan Pratt's avatar

This is a really useful article. I feel like I walk the line between delivering the agency processes and being a consultant to get more for the agency I work for. Just on the point of getting close to clients, I’m purposefully ensuring there is a period of downtime on calls, either at the start or end. I set challenges relating to my time and interests and discuss them with clients sometimes with the option for them to join in. Instead of saying, have a good weekend, we might discuss trying a new recipe of face painting with the kids. It gives momentum to the drawn out weeks.

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