This is a really useful article. I feel like I walk the line between delivering the agency processes and being a consultant to get more for the agency I work for. Just on the point of getting close to clients, I’m purposefully ensuring there is a period of downtime on calls, either at the start or end. I set challenges relating to my time and interests and discuss them with clients sometimes with the option for them to join in. Instead of saying, have a good weekend, we might discuss trying a new recipe of face painting with the kids. It gives momentum to the drawn out weeks.
How to turn your agency into the “McKinsey of SEO”
This article speaks directly to my challenges and dilemmas. Thank you!
This is a really useful article. I feel like I walk the line between delivering the agency processes and being a consultant to get more for the agency I work for. Just on the point of getting close to clients, I’m purposefully ensuring there is a period of downtime on calls, either at the start or end. I set challenges relating to my time and interests and discuss them with clients sometimes with the option for them to join in. Instead of saying, have a good weekend, we might discuss trying a new recipe of face painting with the kids. It gives momentum to the drawn out weeks.
What a piece of advices here. Thanks for your thoughts about this topic, Tom
Excellent article. This reminds me a lot Victor Cheng’s writings about consulting mindset