This is a really useful article. I feel like I walk the line between delivering the agency processes and being a consultant to get more for the agency I work for. Just on the point of getting close to clients, I’m purposefully ensuring there is a period of downtime on calls, either at the start or end. I set challenges relating to my time and interests and discuss them with clients sometimes with the option for them to join in. Instead of saying, have a good weekend, we might discuss trying a new recipe of face painting with the kids. It gives momentum to the drawn out weeks.
This article speaks directly to my challenges and dilemmas. Thank you!
This is a really useful article. I feel like I walk the line between delivering the agency processes and being a consultant to get more for the agency I work for. Just on the point of getting close to clients, I’m purposefully ensuring there is a period of downtime on calls, either at the start or end. I set challenges relating to my time and interests and discuss them with clients sometimes with the option for them to join in. Instead of saying, have a good weekend, we might discuss trying a new recipe of face painting with the kids. It gives momentum to the drawn out weeks.
What a piece of advices here. Thanks for your thoughts about this topic, Tom
Excellent article. This reminds me a lot Victor Cheng’s writings about consulting mindset