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Collin's avatar

I’m putting together a proposal for a prospective client at this very moment who wants me to do an audit for them. This topic is perfect timing. Great points, Tom. I especially liked “sometimes when you’re telling a story you want a simple data point to make your idea credible... you just need to make sure it clearly articulates the key idea and gives executives reason to believe you.” The biggest takeaway for me is where you said “Putting together a good strategy takes time”. I often feel rushed to deliver a proposal. I need slow down, do the investigative work and actually CRAFT my strategy/pitch from a place of understanding, and use stories and small data to support my strategy. In this way, I can better help the client to clearly see the outcome we’re aiming for which gets me the buy in I want. Brilliant.

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Scott Merilatt's avatar

A great read. We focus on storytelling and narrative *almost* to a fault at our agency. The underlying tactics and strategic initiatives -- that's often the easy part. Finding a way to weave those recommendations into a compelling presentation and story ... that takes a ton of creativity, collaboration, and iteration. But it's worth the time because the story is essential for achieving (and maintaining) buy-in from stakeholders. They need to understand your recommendations - and they need to remember them! A compelling, memorable story is critical for ensuring that your strategies have strong advocates and, ultimately, that those recommendations see the light of day.

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