Thanks Tom, this is a great article I especially like how you talk about continually improving and forming a team for execution so important as it's hard to do alone. I have been looking at it through at SEO very much through an only SEO lens and not from senior management's perspective but these are great tips and are very important to get them on board. I think finding ideas that are hard for competitors to replicate is difficult would be interesting if you could go more in-depth on your process for that at a later date. Appreciate your time showing us how to take it to the next level!

Expand full comment