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Aug 15Liked by Tom Critchlow

"Managing Expectations by finding Good Comparisons" is still the best SEO MBA newsletter (for me). Still use this framework to blow attitudes to SEO out the water and show a vision of what could be.

Good luck with everything Tom. And can't wait to read your book.

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Thanks Adam!

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I liked a lot of them and reference learnings from you all the time. Before your article on input metrics I didn't know the concept so I grabbed Working Backwards and really enjoyed that a lot.

Other than that, it's not the articles I valued the most but rather the ideas. Because an article is just a vehicle for an idea, not the idea itself (from my view point). To list a few examples:

- Selling SEO as growth, which is infinite, rather than optimization, which sounds marginal

- Input Metrics to create a clear connection from "what you do" to "what you get from it"

- SEO strategies and what they MUST contain

- Why SEO audits are often a waste of time (which I don't agree with entirely, but I absolutely get what you want to say)

- Telling a story driven by data, leveraging comparisons with competitors

I could list many more. When someone asks for a resource to read something smart about SEO, the SEOMBA immediately comes to mind.

To end this: For your future I wish you luck and success. Selfishly I hope the SEOMBA will be back sooner rather than later, rising like a phoenix from the ashes and even better than it was before.

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