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Absolutely stunning display of the power of domain authority: KYM folds into a new /uk/ folder of NerdWallet's domain, with no existing traffic, and overnight the same content grows its SEO traffic by 10x. Really demonstrates the problem Google has created for itself now we know more about Navboost and similar algorithms which continually reinforce bigger brands/domains by rewarding them with better positions to earn more traffic, brand awareness and links, which reinforces their rankings, CTR and authority, which reinforces their traffic, brand awareness and links etc. etc.

These domains can just dominate SEO regardless of content quality, because the algorithm is increasingly set-up to just continually reinforce their domains, suppressing content from smaller domains. KYM content on NW's domain (and probably some hreflang help) is now worth 10x more.

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